The Challenge

Forbes produces premium branded content for some of the world’s largest companies, but traditional landing pages often struggle to capture attention and keep users engaged. Many campaigns required experiences that could educate, entertain, and communicate complex messages without feeling like advertising.

I joined the team to help transform these campaigns into interactive digital products that encouraged users to actively participate rather than simply scroll through static content.

The Approach

Working alongside Forbes designers and developers, I designed and built a wide range of custom experiences for brands including Samsung, HP, Scania, Nvidia, ASUS, Mastercard, and others. Every project had different goals, audiences, and technical requirements, so no two solutions were the same.

My work focused on UX/UI design, interaction design, front-end development, and gamification. Depending on the campaign, I created immersive landing pages, HTML5 games, quizzes, storytelling experiences, animated interfaces, and interactive product presentations. The objective was always to turn branded content into something people genuinely wanted to explore.

The Outcome

The result was a portfolio of high-performing interactive campaigns that generated millions of visits and hundreds of thousands of user interactions while increasing engagement for Forbes’ advertising partners. By combining storytelling, design, animation, and web technologies, these experiences demonstrated how gamification can make complex products and marketing messages significantly more memorable.

Beyond individual campaigns, the projects strengthened my ability to design at scale, collaborate within multidisciplinary teams, and rapidly deliver polished digital experiences for globally recognized brands under demanding production schedules.